When anybody who is not in the digital marketing field hears the term “Social Media Specialist”, they think of the job role where the social media specialist gets paid for tweeting or posting on Facebook or Instagram. However, the Social Media Specialist role is much bigger than that.
The duties and responsibilities of the social media specialist may vary and include setting social media strategies, creating content, running paid advertisements across different channels, and coordinating with marketing and public relation teams.
Given the specific roles that the social media specialist is responsible to do, digital marketing agencies and businesses nowadays want competent people with proven experience developing and implementing in-depth social media strategies.
If you are interested in becoming a dedicated social media specialist, there are specific skills that you need to acquire before getting started, in this blog we will give you some tips and steps on how to become social media specialist in 5 steps if you are interested in becoming a dedicated social media manager keep on reading to get you started.
What Are The Responsibilities Of A Social Media Specialist?
Before knowing how to be a social media specialist you need to know first what social media specialist does? What are their responsibilities and job roles?
As we mentioned above, a social media specialist is responsible for creating and administering content on all the social media platforms, as well as engaging with the customers and mentoring the response of the social media campaigns. The following list contains some of the responsibilities for social media specialist:
- Creating, defining, and developing social media strategies.
- Know the key roles of social media advertising.
- Full awareness of social media platforms and tools management.
- Create, distribute content for different social media channels.
- Know how to proactively develop and manage an online reputation.
- Perfect ability to measure the effectiveness of social media marketing on the business.
Skills You Need To Become A Super Social Media Specialist
Since you knew what are the responsibilities of the social media specialist, you need to know the needed skills that you need to nourish to be a successful social media specialist in the field of digital marketing, take a look below to know more about the skills needed:
1- Unique Story Teller
Since content marketing and social media establish the brand image, A social media specialist is the main voice behind companies’ social channels, and that when their main role is educating people about the brand, and that can only be done through a strong, convincing piece of content.
2- Have An Aesthetic Taste In Visuals
Brand storytelling is not only about words, it is also about visuals and creating a cohesive aesthetic presentation across platforms.
That is why as a social media specialist you need to have a good eye for designs and the ability to create an eye-catching visual for your content.
3- Trend Awareness
Digital marketing is a very changing industry, and it is very necessary to stay up to date with the latest news, tools, applications, and social media technologies. Nourishing this skill will help you produce fresh and relevant content for your audience.
4- Knowing KPIs and Deciphering Analytics
Determining key performance indicators (KPIs) defines the success of the company in achieving its goals. Social media specialists should have the skill and the ability to review those objectives and strategies regularly and make necessary adjustments to their KPIs. As well as using analytic tools that will provide the data that measures social performances.
5- Understanding SEO
The main key to driving organic traffic is knowing the basic knowledge of search engine optimization. A well-skilled specialist will make sure that each piece of content that is published online is searchable and sharable.
How To Become A Social Media Specialist In 5 Steps?
1. Prove Your Social Media Presence
As a social media professional, you need to make sure that your social media channels represent you in the best possible way.
2. Learn Social Media Marketing Fundamentals
If you want to be a social media professional you need to get educated about the basic knowledge of social media marketing, whether it’s online courses or offline ones.
3. Measure Social Media Campaigns With Analytics
To be an effective Social Media professional, you have to master how to use analytic tools to track the reach and engagement of your posts on different social media platforms.
4. Produce Creative Social Media Content
Pay close attention to which piece of content connects with your audience, pay attention to what is working and what is not, and refine your approach accordingly.
5. Flexibility and Awareness to the Latest Trends On Social Media
Staying aware of the latest trends on social media is one of the most important steps on becoming social media professional, keep an eye on what your competitors are doing, what people are talking about, what people are saying about you, and which design or content trends seem to be resonating.
Duties differ based on a client’s needs. For example, some may focus more on contests to promote products, and others involve knowing more about competitors. Of course, Social Media specialists have specif tasks that need to be accomplished through the entire social media campaigns, but according to the business type, these tasks may vary in their importance.