Tips For Marketing Your Business on TikTok

Tiktok Tips

Tiktok Tips

TikTok For Business, One of the golden rules of marketing is Don’t make ads, Make new trends! 

TikTok For Business is your place to start. 

Tiktok for business is where you can unleash your brand’s creative side.

What makes tiktok unique than any other application is that it is a fully immersive no judgement world where there’s an audience for every voice.

No matter how big or small your business, no matter what you’re making or selling, tiktok is the place where your brand will be discovered. 

Starting tiktok for business can help you discover a world full of people waiting to discover your brand. 

And through this blog we will help you know the tricks that will help you make a TREND on tiktok for your business. 

Keep on reading if you want to know more about that. 

How to Use TikTok to Boost Your Business? 

Before knowing how to boost your business on TikTok, we need to know first what is TikTok? 

Tiktok is that raging social media platform, has been around since 2018, however, like no other social platform, tiktok  is gaining mainstream traction fast. 

Everyone is on Tiktok! And we mean Everyone! 

You can find  celebrities, teens, cool grandmas on TikTok – but just how much can entrepreneurs get from using TikTok for business? 

You might think that TikTok is a light application and there is no room for entrepreneurs to make their show, but you couldn’t be more wrong! 

On the surface, the platform seems like a place for funny lip-sync videos, not a place to showcase products and services.

However, there’s much potential for small businesses to use TikTok and reach their audience in a fun and creative way.

How Entrepreneurs Use TikTok For Their Business? 

Videos on TikTok can be anywhere from five seconds to sixty seconds long, which makes the videos go viral in no time at all. 

You can easily add in eye-catching filters and special effects. TikTok also has a huge music library you can access to add songs to your videos.

TikTok’s algorithm uses AI to provide users with recommendations on which videos they should watch based on their past viewings.

Tiktok algorithm makes it easy for users to discover new content, and this also makes it easy to create viral sensations, which will help your business eventually. 

Tips for tiktok: 

  • Tiktok has been downloaded more than 1.65 billion times. In 2019, it was the second-most downloaded app (only beat by Whatsapp)
  • The average user opens up the app more than 8 times a day. 
  • TikTok’s largest demographic is 18-24 year-olds, followed by 13-17 year-olds. 
  • Around 60 % of TikTok users are female, while about 40 % are male. 

Understanding these facts can, and will, help you know who your targeted audiences are and how you could reach them. 

And here are 4 tiktok tips that will help for your business easily:

1- Understand The Platform And How It Works

If you’re considering using TikTok as a small business marketing tool, start by creating a small business account on it and start exploring each and every feature and tool that you could find on TikTok. 

It’s  best to first look around and see what other brands are doing. You’ll also want to make sure your audience is on TikTok before you go any further.

2- Try Different Types Of Content 

After doing your research for the competitors, and had known your audience on tiktok, it is time now for Content Creation! 

You can do some funny videos like lip-Sync, but for your business here are se ideas you can use: 

  • Introduce yourself and your team with a fun theme song that captures the essence of your business.
  • Give followers a  tour of your workplace so they can see where the magic happens.
  • People love stories! Share some inspirational stories if you have one.  
  • Share some testimonials of your past customers, and how they reviewed your product or service. It will create trust for the new customers

There are so many different ways to share information about your business on TikTok. The thing to remember is that TikTok users like fun and creative videos. 

3- Now It Is Time To Get Your Content Discovered! 

Use The Right Hashtags! After creating your content, now it is time for your content to get discovered, and that only can be done if you use the right hashtags.

All you have to do is to  do some hashtag research. What kind of hashtags are trending, what do your target audience click on, and which hashtags relate to your business? 

You can’t just use any hashtags because it’s popular – hashtags  have to be related to your content that is in your video. 

Otherwise, users who click on it will be disappointed and not want to return to your account again.

4- TikTok for Business: Discovering the Platform’s Ads. 

Like other social media networks, businesses can now advertise on Tips for tiktok. 

That’s an excellent way to get your brand seen by new users and prospects. And here are the 4 main ways for your business that you can use to advertise on TikTok: 

Brand Takeover:

If you use a brand takeover technique, your user will see the brand takeover ad before any other user content. 

You can make full use of that by adding a link to the  ad to a landing page if you’re making an exclusive offer for TikTok.

Native ads:

This is a kind of ad that plays in between user content. Remember that users are able to easily skip this type of ad by just scrolling past it.

Sponsored hashtag challenge:

Businesses can sponsor a specific hashtag challenge and advertise on the Discover page. This is a great way to get more engagement for your brand and hashtags.

Branded lens:

This is a type of filter your business designs for users to add to their videos. It’s best to pick something related to your business and that resonates with your target audience.

In the meantime, if you are looking for free marketing consultation, or looking for a digital marketing agency to handle all of your social media platforms, don’t hesitate to contact us on Integrity Corporation.