Before asking Why your leads are not as high quality as you want them to be, ask yourself the following, Are your Facebook lead forms set up properly?
In this blog article, we will talk about different types of Lead forms On Facebook, and How To Use them probably. Plus we will explain how to make your lead form on Facebook more appealing and more creative to attract more high-quality leads that will sign up for your brand. As well as some tips that will definitely help you, as a marketer, to edit the lead form on Facebook.
Before diving into how to edit lead form on Facebook, we have to know what is a lead form on Facebook, and then learn how to edit lead form on Facebook
What is Facebook Lead Form?
Facebook lead forms are a simple, streamlined way for people to sign up as leads. With a Facebook lead form, the sign-up process is quick and easy. It is an easier way to help people sign up for whatever you are selling through Facebook, without sending them to your website.
How To Create A New On Facebook?
Creating a Facebook Lead form is a very easy process, as it is all done through Facebook. All you have to do is to go to your front-end page on Facebook through Business Manager.
In the menu at the top of the page, either click the Publishing Tools button or click the More button and choose Publishing Tools from the drop-down menu.
Once your publishing tools open, Search for Forms Library on the left side of the screen. Then click Create on the right.
Next, you’ll see the option to create a new lead form or duplicate an existing form (if you’ve previously created one). Click New Form.
Read Also: How To Calculate ROI In Digital Marketing?
Tips To Create A Creative And Effective Facebook:
A Lot of marketers who works in digital marketing, use lead generation forms a lot, and most of them are complaining about the lower quality of the leads that they get from Facebook, so the following tips might help you create more effective leads from Lead Form on Facebook:
1- Choosing The Right Type Of Facebook Lead
When creating a Facebook lead on Facebook, you only get two options; The first is More Volume, the second is More Intent.
What is the difference between the two types? The first one, More Volume, is usually the default option, as it is considered to be the typical type that most people are going for, even though it may not be the best option for their brand or industry.
The second option, More Intent, adds one more step to your signing up process, which will help your brand eventually, as only people who are interested in what you are offering are going to complete the signing up process till the end, and that leads to a higher quality of Leads Generation.
2- Add An Image and Text In The Background
Let’s just agree that adding the visual element will make your form more appealing. So when it comes to designing the intro of your form is an essential step of creating and editing Leads Form On Facebook. You can either use the image from your Facebook ad or upload an image that will be on every ad.
As for the text part, in the lead form, there is a specified section for meeting and greeting, where you can add a headline of 60 characters, telling people about this ad and describe it to them.
3- Add Questions Lead Form On Facebook
Never forget to Always include the phone number field on your form because it will give you the ability to send text messages to your new leads from the Lead Form On Facebook.
It is also highly recommended to add some custom questions to get high-quality leads to sign up for your ad and campaign.
4- Strong, Straight To The Point CTA
One of the most important steps in creating your lead form on Facebook is having a strong call to action, CTA.
Adding CTA in the section is one of the most common places where marketers make a lot of mistakes, most of the marketers usually go for the easy road, and that is “ Visit Our Website”.
It is highly recommended to use a catchy phrase, and it is totally okay to use some relevant emojis, draw people’s attention.
After creating Lead Form On Facebook, it is important to review it before publishing, and it is very important to note that once you start getting leads, Facebook won’t notify you, you have connected your CRM to Facebook so it will automatically notify you of new leads.
How To Edit Lead Form On Facebook?
And now, after knowing how to create a new lead form on Facebook, what if you have already a lead form on Facebook?
In this part of this blog, we will explain how cold you edit the lead form on Facebook.
In case the lead form is saved as a draft of already published, you can follow the following steps to edit the Lead Form On Facebook.
To Edit On Facebook That is saved As A Draft:
- Got to ad creation
- Choose the lead generation and click continue.
- Then Choose the Page that contains the lead form that needs some editing.
- In the left-hand navigation, click Lead Form. Click on the form you’d like to edit.
- You can now click Edit.
- Make your changes and click either Save draft or Finish form.
In Case The Edit on Facebook That is already published :
- Go to Ads Manager and create a new ad, select Lead generation, and set up the campaign and ad set. See full instructions for creating a new lead ad campaign.
- At the ad level, add text and images to your ad, as we mentioned above.
- Then add a Call To Action button, and choose a Facebook pixel if you’re using one.
- In the Lead forms section, click on the lead form you want to copy and then click Duplicate.
- Give your form an updated name. Click through each page in the form making any necessary edits.
- When you’ve made all changes, navigate through your form preview to review your work.
- At last Click Finish Form.
To sum the story up, Optimizing your Facebook forms is essential for driving quality lead to your business. Make sure you choose the type of Facebook Lead that suits your business and industry, Revolutionize Your Lead Generation with Powerful Facebook Lead Forms!!