Do You Know What Is Branding House? Branding is what transforms potential buyers into lifetime customers.
History of Branding
You might think that the term branding is a relatively new one, but in fact, branding has been around since forever, and here is a brief history of branding.
Branding has been known since 350 A.D, the word “brand” is originally derived from the word “Brandr” in Ancient Norse language which means “ To Burn”.
After a while, By the 1500s, it had come to mean the mark that is left on cattle to identify the ownership, which has become the recent definition of “Logo”.
Yet branding today is much more than just a logo, even though it is a very important part of branding strategy.
What is branding and why is it important for your business? What does branding agency in Egypt do to your marketing strategy? What should you know before hiring your next branding house, all of that will be discussed in the next few lines, so keep on reading to know more about branding
What Is Branding?
Branding, by definition, is a marketing strategy by which your company creates a name, a logo or design to be easily identified by the customers.
Besides being identified by the customers, branding will help your product to be distinguished from your competitor’s products. Also, it tells your customers what to expect from your company, and what to expect from your product, it is mainly presenting who you are and how you wish to be perceived.
If you are going to hire a outsource branding house you should keep in mind that branding, simply, identifies who you are and what your product is.
Your Branding Strategy will tell the customers if your product is high- cost and high-quality or if it is high quality but affordable.
Branding doesn’t mean that you will be everybody’s cup of tea, and If any branding house tries to convince you by that, please note that your brand might be in danger. You can’t be all things to all people, you should have an extent on who your target audience is and that can be done through identifying your buyer persona.
Why Is Branding Important?
After knowing what is branding, you can see know how branding has a huge impact on your business and how it can be very critical. Branding can change how people receive your brand, and it can increase brand awareness and increase your sells.
If you are looking for an outsource branding house, or If you already have a branding house your self, you should know that brand strategy means how, where, what, when and to whom you plan to communicate with.
There are tons of reasons why banding is a very important step in your marketing strategy and here are a few reasons:
As mentioned above, the most important reason for branding is being recognized and known for the customers in the market.
2- Creates Trust
A good branding strategy and professional appearance of your logo will help your company to build trust with your current customers and potential ones.
3- Branding Supports Advertising
Advertising and marketing are important components of branding. A good marketing strategy will directly reflect the brand and will help with your branding goals.
4- Improves Employee Satisfaction
Working for a highly respected company in the market is more enjoyable and fulfilling.
Having a branded company will make your employees more satisfied and dedicated to your company.
5- Standing out from the competition.
Being in the market, whether you like it or not, means being in serious competition, branding will help you have different, special, unique ways to show your customer why they should choose you instead of your competitors.
6- Consistent Brand Experience
Branding will help you control how people perceive you brand and products, as well as it will help you ensure that perception and experience stays consistent across all your brand platforms
Being consistent leads to staring brand equity which will help you added value to your product or service.
7-Your Logo is Your Foundation
The logo is the most important element f branding strategy, as it is essentially the face of your company.
This is why you should choose a powerful and easily memorable logo that makes a strong first impression on your customers at first glance.
Your logo is your brand’s foundation. Promotional products, website design, and packaging should all integrate your logo.
How To Define Your Brand Or Choose Branding House?
Hiring a branding house, or looking for a branding agency in Egypt can be one of the choices you can get to when it comes to defining your brand, but before searching for a branding agency in Egypt, you should know first how this branding house will help your company.
There are some questions you need to answer first before thinking of having a branding strategy or calling a branding agency for this mission.
Defining your brand is like self-discovery but for your business, that is why knowing exactly what is your business is the key answer, and here are more questions you need to answer:
- What is your company’s mission?
- What is the most significant thing about your product or service?
- How do customers see your company and products?
Once you’ve answered the previous questions and defined your brand, here are some time- tested tips to launch your branding strategy :
- Place your well-designed logo, everywhere!
- Spread your brand message on every social media platform you have.
- Branding extends to every aspect of your business, make sure that you have good customer service and remarkable email signature.
- Create a “voice” that reflects your brand.
- Have memorable, meaningful tagline that captures the essence of your brand.
- Be true.
Choosing a branding agency in Egypt is not an impossible task, but you have to be careful who will do your branding strategy, make sure that you will have a branding house that will cleary identify who you are and what you offer
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