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An Introduction To Graphic Design Principles

Graphic Design Principles

 

Less Than 10% Of Graphic Designers Only, Know What Are Graphic Design Principles? 

 

Have you ever seen a design, and were lost between deciding whether this is a “good” design or a “bad” design? 

 

What makes a “bad” design? What makes a “good” design? And how can you even tell the difference?

 

Well, we all know that graphic design is undoubtedly about aesthetics, which can be subjective. and as the old saying used to say “ Beauty is in the eye of the beholder”, after all.

 

However, we believe that to craft a successful piece of graphic design, there are set graphic design principles you must consider and adhere to. And if those graphic design principles are not cohering, then the whole design will suffer. 

 

If you want to know more about the basin graphic design principles keep on reading as we will break them down for you. But first, let’s have a quick look at the meaning of graphic design first. 

 

What Is Graphic Design? 

 

What Is Graphic Design?  We can clearly say that Graphic design is more than meets the eye. Graphic design is more than creating a logo for a business or alleging two lines, or even Fixing up images in Photoshop, or  Making magazine ads. Yes, designers do these things, but these are only small elements of a much bigger picture.

 

If you take a deeper look around you, you can see that graphic design is all around you. Design is everywhere, it is on your morning cereal box to a music festival poster to the process of ordering an Uber.

 

Design isn’t just a craft, it’s a method of thinking and once you learn that amazing way of thinking, you can never see the world in the same way again.

 

As we would love to say that graphic design is a way of communication, Good communication skills are an essential part of the designer’s toolkit. Making cool pictures is nice, but what is more important for graphic designers are interpreting client needs, and that can only be done through adopting graphic design principles. 

 

Introduction About Graphic Design Principles.

 

 

If you were interested enough to know more about graphic design, then you must have come across and read an introduction to art or design. 

 

You must have read a wide variety of words used to describe how things look, from Line, tone, movement, texture, weight, scale, shape, composition, symmetry, and impact are just a few to get you started.

 

And we completely understand and know-how having so many words to critique a piece of design can start to confuse and complicate the process.

 

However, the main and basic graphic design principles made it easy for anyone, who is a graphic designer, or who is just a beginner to take a deeper look at graphic design and understand it very well. 

 

What Are The Graphic Design Principles? 

 

We have collected the 5 basic graphic design principles in the upcoming few lines, and these graphic design  principles are: 

 

  1. Alignment
  2. Repetition
  3. Contrast
  4. Hierarchy
  5. Balance

Graphic Design Principles

We will discuss each principle, as well as understand how graphic design principles work together to help us communicate the right message to the right audience.

 

Graphic Design Principle #1: Alignment

 

Alignment is one of the most basic, but most important principles of graphic design. Through alignment, our eyes are allowed to see order, which is quite comforting to a reader.

 

If you ever come across a design and start looking at every corner of this design, and have not decided where to start looking, left? Right? Up, or Down? It is because of the lack of the Graphic design principle: Alignment. 

 

Alignment allows our eyes to seamlessly flow through the visual message. Aligning all the design elements with one another so that every item has a visual connection with something else on the page, tightens a design and eliminates the haphazard, messy effect which comes from random placement of elements.

 

Graphic Design Principle #2: Repetition

 

Repetition means consistency, and by repeating an element or a group of elements in a design, you are subconsciously creating a familiarity or identity. That is why repetition is one of the graphic design principles that strengthen the design. 

 

Repetition can be used in different fields as it is considered to be a major factor in the unity of multiple page documents, as well as creating patterns which is a great way in branding and digital marketing. 

 

Graphic Design Principle #3: Contrast

 

As we would love to say, The contrast shows the true meaning of the design. As contrast is the most effective way to create emphasis and impact with your design.

 

How is the contrast created? That is very easy, contrast is created when two opposite elements are combined. For example: small/big, classic/contemporary, thin/thick, cool/warm. 

 

You may ask why contrast and combining two opposite elements on the same page is one of the greatest graphic design principles? 

 

Contrast plays a vital role in giving the reader a guide on where to look first, what is the most important point? What stands out the most?

 

Graphic Design Principle #4: Hierarchy

 

According to the definition of Hierarchy in the dictionaries, we can say that It’s a system in which people or things are arranged according to their importance.

 

The same thing in graphic design is a series of things that create a visual organization, that gives the reader an idea and a hint on where to look first. 

 

Graphic Design Principle #5: Balance 

 

Now we have come to the last principle of graphic design and that is Balance. 

Balance in design is the weight that is distributed on the page by the placement of elements.

 

It is well known that balance provides stability and structure to a design, either through symmetry or tension of elements.

 

Conclusion 

 

So, there we have it.  We have discussed the five principles of graphic design, so anytime you lay an eye on a design, make sure to apply those 5 principles to decide whether this design is good or bad. 

 

In the meantime, if you are looking for a great design for your digital marketing campaign or a creative logo for your brand, feel free to contact us from here

 

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5 Basic Principles of Graphic Design